MIDO // Optomistic outlook


[perfectpullquote align=”left” bordertop=”false” cite=”President Vitaloni” link=”” color=”” class=”” size=”17″]
MIDO is not ‘just’ the leading global eyewear industry trade show, it has come to symbolize the much-needed relaunch businesses are thirsting for.][/perfectpullquote]

Starting last Friday, visitors to the international eyewear show – buyers, designers, entrepreneurs, opticians, ophthalmologists and global eyewear supply chain professionals – can register for the forthcoming edition of the show, slated for June 5 – 7, 2021 at on the MIDO website www.mido.com/en/entry-pass


For months MIDO has been busy organizing the next edition of the show, coordinating constantly with the Foreign Ministry and ITA (Italian Trade&Investment Agency) to develop and implement solutions that ensure the utmost safety for the event. These include rapid testing, temperature checks and the so-called “green corridors”, crucial to securing a bilateral agreement for business travelers inbound and outbound from non-EU countries, like the USA

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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