Amazing Eyewear – Made in France // Traction Production

French to its core, and a valued addition to our list of “Amazing Eyewear – Made in France” are the elegant avart-garde eyewear makers of Traction Productions, who have been cultivating their craftsmanship since 1872. This unique craftsmanship allows them to expresses freedom supported by outstanding technical excellence. Unbound by convention, they design stylish, ground-breaking eyewear.

A7-PROCIDA-ZEBRE-NOIR
A2-NAPOLI-SOLAIRE
A5-PROCIDA-ZEBREBEIGE_NOIR
A4-ALMOS-RESILLE

Attraction:

Their new campaign “Attraction’ refers to the earthly attraction and the fact that we are all attracted to the same energy. The new Traction Productions collection is aimed at women and men looking for avant-garde, vintage, wise, crazy, colorful, natural, extravagant, XXL, super slim eyewear. They are for you, all of us, the us of today. With it, the brand represents all personalities, all “genres”, all styles, across borders and in all countries.

Traction Production - A8
Traction Production - NAPOLI-CHANVRE
Traction Production - A6-NAPOLI
Traction Production - A9

The attraction of Traction Productions is to assert its style rather than the ownership of the logo. It is to create the unique, by highlighting our origins, mixed colored and rich.

Why they are unique:

Their creative process consists of the perfect transformation of materials to express a unique vision of eyewear, a method that gave them their reputable name throughout the decades. By wearing their frames, you can make a powerful affirmation: “my life is an ambitious and unique search for style that I embark on every day”.

Traction Production - BARRIO-SILEX
Traction Production - ARPAD-SERAC
Traction Production - ARPAD-VOLNAY
Traction Production - AKABA-VERSAILLE
Traction Production - KANSAI-ABRICOT
Traction Production - AKABA-NOIR
Traction Production - BARRIO-ANGUS
Traction Production - HEIJO-VIOLETTA
Traction Production - KANSAI-NUAGE
Traction Production - SENDAI-RESILLE
Traction Production - VEDA-TOILBLEU
Traction Production - HEIJO-GRILLON

What makes their glasses really unique, are the innovative processes used to produce them. Their technical expertise allows them to unleash their creativity, and express their remarkable vision of eyewear designed to reveal the personality.

Traction Production - KANSAI-ABRICOT-SOLAIRE
Traction Production - SENDAI-RESILLE-SOLAIRE
Traction Production - SENDAI-RUBY-SOLAIRE
Traction Production - KANSAI-NUAGE-SOLAIRE
Traction Production - SENDAI-DEMIBLOND-SOLAIRE
Traction Production - KANSAI-TORTUE-SOLAIRE
Traction Production - KANSAI-NOIR-SOLAIRE

About the brand:

The creative process for Traction Productions: sublimating materials to express a unique vision of the glasses. Since 1872, they have cultivated their know-how. A unique know-how which expresses freedom in a great technicality. Their designers break free from codes to create elegant avant-garde glasses.

The creative process for Traction Productions: sublimating materials to express a unique vision of the glasses. Since 1872, we have cultivated our know-how. A unique know-how that expresses freedom in a great technicality. Breaking free from codes to create elegant avant-garde glasses.

If their glasses are unique, it is thanks to the innovative processes used in their manufacture. This technical mastery allows them to unleash their creativity and express our unique vision of the glasses, revealing personality and making them a brand that goes beyond.

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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