WOOW // Be Iconic – Be WOOW-self!

Self-portraited and worshipped like a greek god/goddess, your immortal WOOW face radiates under the stunning colors of the spotlight against the darkness. Enhance your presence: be WOOW! Post, share, like and tweet to your heart’s content. Say cheese, step & repeat! Show off your attitude in true super WOOW fashion. Enlighten the world behind the coolest shades and achieve immortal status!

Get super lucky – super loud – super hot – super active – super glossy – super wavy! Stage yourself in creating your superlative world. But wait there’s more… Head to Bollywood with the Bolly Wool suns capsule collection!

With such an effusion of colors and patterns, achieving seductive, sexy or silly status is effortless. Drop everything, pack your bags and explore your WOOW-selves!

Bolly Wool

The Scottish socks from the WOOW Wool capsule collection are packed and bought themselves a ticket to India! They return from their vacation metamorphosed and converted into mandala patterns. Bollywools make eyes at you, as seductive and captivating as the best Bollywood actresses. Cardamom, saffron, mint and red pepper spice up the inside of the temples, while the pattern is revealed on the outside.

Come, dance and let WOOW-self be carried away!

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Super hot

Burn baby burn! This WOOW is a disco inferno. Blazing with color blocks, scorching contrasts and flaming eyebrows, this WOOW will light up any occasions. Only WOOW could be this super hot and cool at the same time!

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Super loud

Get super loud and cause a stir! Big, bold and bursting with voluminous neon colors, this WOOW will not go quietly! Be seen, and more importantly, be heard: super loud and clear!

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Super wavy

Surf’s up! Catch a wave with super wavy. Ride the crest of these WOOW suns with their unique shapes and “Frame in frame” color design – just like the oceanic swells themselves. Own the summer in super wavy and don’t forget the sunscreen!

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Design is the heart of our company

Design eyewear group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years. Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.


Free press release: WOOW

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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