OPTImum Retail Award // Open for submissions now!

The third annual OPTImum retail award is open for submissions

Our friends at Vision Expo are pleased to announce their third annual OPTImum Retail Award which accepts submissions from independent boutique retailers only. The OPTImum Retail Award aims to celebrate independent boutique retailers by allowing them to showcase their products, stores, visions and stories to the optical industry.

Businesses in the independent retail market are encouraged to submit their stories for consideration by Feb. 7. Applicants are asked to share their in-store innovations, individuality, culture, brand loyalty, and technology usage. Last year’s winner, Edward Beiner (South Miami, Fla.), received the award based on its dedication to providing customers a meaningful experience through innovative initiatives including the Eyes Forward vision, designed to promote wisdom, passion, and foresight by educating customers and instilling a sense of pride into purchases. The award also coincided with the release of an exclusive collection of 3D-printed eyewear designed by Edward Beiner.

[perfectpullquote align=”left” bordertop=”false” cite=”Edward Beiner- 2019 OPTImum Retail Award recipient” link=”” color=”” class=”” size=”16″]It was an honor to receive the 2019 OPTImum Retail Award at last year’s Vision Expo East. I am constantly inspired by the incredible community of independent boutique retailers in the vision community. I look forward to seeing the original and creative ideas put forward this year and wish all the entrants the best of luck in the 2020 OPTImum Retail Award competition.[/perfectpullquote]

To determine the top three finalists, a committee of the industry’s top leaders will deliberate and vote on which retailers they feel are most deserving of the award. This year’s committee members include Dr. Arian Fartash, optometrist and influencer of glamoptometrist, Christian Roth, eyewear designer and the first Council of Fashion Designers of America, member in the eyewear category since 1990, and James Spina, 20/20 Magazine editor-in-chief and senior vice president.

Three finalists will be announced on Feb. 21. To determine the final winner, Vision Expo social media channels will be opened for voting from Feb. 21–March 6 to be factored into the judges’ scores. The 2020 OPTImum Retail Award winner will be announced at Vision Expo East during the Independence @ The Creative Edge panel on March 28.

All independent boutique retailers are encouraged to submit their application by Feb. 7. To submit your application or to find out more information, visit VisionExpoEast.com.


Vision Expo East kicks off in The River, one of three new neighborhoods being introduced at Vision Expo East 2020, on March 26, one day earlier than the general Exhibit Hall. Education at Vision Expo will take place March 26–29, while the general Exhibit Hall is open March 27–29.

For more Vision Expo East updates, follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.

About Vision Expo

Vision Expo East (Education: March 26-29, 2020; Exhibition: March 27-29, 2020) in New York City and West (Education: Sept. 23-26, 2020; Exhibition: Sept. 24-26, 2020) in Las Vegas are trade-only conferences and exhibitions for eye care and eyewear presented by co-owners Reed Exhibitions and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion and innovation mingle. In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information, visit VisionExpo.com.

About The Vision Council

Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building, and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.

Advertorial: Vision Expo East

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