Silmo Paris 2019 // Post show report

The visitor traffic throughout the SILMO Paris 2019 event demonstrated the power of this trade fair, which stands as a beacon in time for the whole optics-and-eyewear industry. No fewer than 35,888 professionals* (+2.5 / 2018), including 56% from abroad and 44% from France, made the trip to discover the products and services of the 970 exhibitors present. This edition revealed a sunny business climate, with many stands taken by storm on the part of visitors seeking innovation.

 

Buoyed by this welcome attitude, SILMO Paris is one of the most important events of the industry. It constitutes a stepping stone for the launches of new brands, the discovery of new collections, and the exploration of international trends at the crossroads of innovations in design, technology, and retail techniques. SILMO Paris is in step with contemporary life, in a state of combined anticipation and reactivity.

While the initial function of the trade fair is – and remains – to provide a place for an offer to meet demand at a moment in time, SILMO Paris is distinctive for its unfurling of very rich content and for its ecosystem of unique activities that inspire professionalism and curiosity in both visitors and exhibitors.

In anticipation of the next edition, to be held from 2 to 5 October 2020, feel free to relive SILMO Paris 2019 and all the high points that structured the event, offering a wealth of information and shining a spotlight on the optics-and-eyewear industry!

SILMO Paris, so much more than just a fair!

At SILMO Paris, opticians find themselves at the heart of a dual reactor, offering “reception and conviviality” and “expertise and sharing” through a complete array of services that facilitate and enrich their professional lives.

Thus, the renowned “welcome attitude” of SILMO Paris is translated and reflected through special recognition. Whether it’s the visitors’ loyalty program, spots at the heart of the trade fair specially designed for convivial breaks where you can relax and engage in discussions – such as the Water Bar or the Champagne Bar –, or VIP services, every possible comfort is provided to the professionals of the field.

In the same objective of sharing, SILMO Emploi has been created, offering employer and employee workshops. Through expert guidance and advice, these interactive workshops provide participants with all the keys to effectively develop their companies or their careers.

And to go further in discovery, the professionals got a chance, like they do every edition, to discover the MOFs. With demonstrations of tailor-made frames, manual crafting or colour fusion, they pass along both their taste for professional excellence and their recognised expert advice.

Don’t miss the next edition, from 2 to 5 October 2020, and take part in FUTURISSILMO!


Advertorial: SILMO Paris 

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 410.000 eyecare professionals.

Leave a comment

Stay on trend!

Sign up for our weekly newsletter!

Pin It on Pinterest