JF REY // Concept SHELL

Gold in the Shell

The new line SHELL by JF Rey proposes 3 models crafted from colored metal, round or fluttering shaped, that stand out for the extremely inventive work on the metal. The design of these frames is thought around the idea of ​​offset projection of the face in a trapezoidal perspective that suggests the theme of shells.

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The volumes are shaped by the superimposition of the thin colored face and geometric lines in metal, playing contrasts of thicknesses and colors. The result is minimalist silhouettes that redraw and structure the face. The lightness of the metal, ultra-thin temples, aerial architecture and chic detailing complete the modern and refined look of these frames.

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A line of pure vintage-style fashion pieces that is perfectly in the trends while preserving its own “JF Rey’ identity”!

Advertorial: Concept Shell by JF Rey

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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