BCBG Max Azria was launched in 1989 and named for the French phrase “bon chic, bon genre,” a Parisian slang meaning “good style, good attitude”. Founder Max Azria was credited for offering designer fashion at affordable price points, which is exactly what the ophthalmic frame line represents.
This sizable collection offers a style ranging from conservative to a tad edgy to fashionably trend setting, a true broad range to cover all levels of a consumers boldness comfort level. I truly was excited to view this collection for its wide range; every tray was viewed with anticipation because I could not predict any thing I was being shown.
I’ve included a few of my favorite trays as well as some of my favorite single pieces:
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