Sunlenses on the road // be safe with Essilor Sun Solution and FIA

The collaboration between the Fédération Internationale de l’Automobile (FIA) and Essilor has given rise to a three-year partnership with the aim of promoting road safety. The goal is to make the public aware of the fundamental importance of good vision for road safety. According to recent figures 3.500 lives are lost in traffic crashes every day, 46% of people who lose their lives on the roads worldwide are pedestrians, cyclists and drivers or passengers of motorcycles and 10 to 12% of road crashes are reported to be related to vision problems. Road safety therefore starts with good vision, and sight is the most important of the five senses when making decisions at the wheel.

FIA promotes the 12 Golden Rules for daily road users’ behavior. These tips aim to improve road safety. They remind people, regardless of the means of transport, that they are not alone on the road and that they must think of passengers and all other road users. Also, Essilor® Sun Solution, the Essilor Group division dedicated to sun plano lenses, is taking part in this project with an awareness campaign to promote the use of sunglasses with lenses that can adequately manage blinding glare to enhance visual comfort and safety. But road safety doesn’t just apply to motorists, cyclists or bikers. Even for pedestrians a clear vision can save a life!

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Essilor® Sun Solution™ offers stylish sun lenses with advanced technology specially developed for each type of road user. For cyclists and runners Essilor® Sun Solution™ recommends E-SUN VARIA™ photochromic technology which adapts whatever the light condition, providing comfort and versatility. For car and bus drivers, E-SUN POLARFUN™ 85 lenses reduce blinding glare from the environment, while allowing LCD screens to be read, in order to improve the view of both the road and dashboard.

Alone or combined with the above technologies, our E-SUN™ KOLOR UP™ lenses increase color contrast, making the colors of traffic signals brighter, thereby increasing safety for motorcycle riders to pedestrians and helping you to enjoy your life in full color. To complete the efficiency and look of your lenses, a wide range of E-SUN™ MAGICOAT™ colors has been designed to let you enjoy your on-the-road outings in town or in the countryside.

And remember to check your vision, whether you are a pedestrian or a driver!


Source: Advertorial
Eyewear: Essilor® Sun Solution™
Click here for more Essilor on TEF Magazine or visit their website.

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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