La Loop // Eyewear accessory celebrates 20 years

20 years ago, entrepreneur Elizabeth Faraut created an entirely new category, her chic eyewear accessory, La LOOP. While the patented LOOP itself has never changed, the styles, materials and varieties have grown every year with the trends. La LOOP solves your problem of not having a place to set your glasses while taking them on and off throughout the day and are available globally in 1000s of retail stores.

To celebrate 20 years of La LOOP, the brand is unveiling a limited-edition special piece harkening back to the original OG Loop, new packaging, new logo and a social good campaign.

The La LOOP classic with a special 20th anniversary twist available in a solid sterling or gold petite chains elegantly mixes fashion and function as a piece of fine jewelry that keeps your eyewear close at hand with the unique (and patented) loop-and-hinge design. LOOP In is also engraved representing the community La LOOP has created.

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Founder Elizabeth will be at Vision Expo West Sept 19-21, where La LOOP will have the 20th anniversary product as well as the NEW FW19 collection.

If you are attending VEW or Silmo, go check them out!
– VEW Suite 36-111 I
– SILMO Hall 5 Stand K137

Source: Advertorial
Brand: La LOOP

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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