Okia goes greener with a dedicated website and new sustainable materials
OKIA – the Hong Kong-based eyewear company recognized worldwide for its patented HDA® Technology – keeps up its effort to build a more sustainable future of the eyewear industry.
In order to increase customers’ sensitivity to nature and collect attention towards eco-friendly products, OKIA recently launched a new website, dedicated entirely to its green solutions. Properties and advantages of each sustainable product by OKIA are illustrated there in detail using all-new graphics and in combination with facts and figures about worldwide pollution and interesting tips about how to try to make the world better and to save the environment.
[perfectpullquote align=”left” bordertop=”false” cite=”Jacky Lam, Managing Director at OKIA” link=”” color=”” class=”” size=”15″]Consumers are increasingly seeking more nature-friendly products, and looking to brands to demonstrate their sustainability credentials. Millennials are increasing their spending on green products, so we need and – above all – want to help the planet through our innovations and spread the word as much as possible. Over the past 50 years, world plastic production has doubled: if we don’t find any alternatives now, the eco-system will be heavily damaged with irreparable consequences.[/perfectpullquote]
Besides the green products Reshape and Bio Lens that were launched at Mido, this fresh, eye-catching website showcases two new sustainable materials developed by OKIA: “BD8 – Bio Plastics” and “Bio Polybag”. “BD8 – Bio Plastics” is a 100% bio-degradable plastics which can be naturally broken into carbon, water and bio mass. In a world where approximately 8 million pieces of plastic pollution find their way into the oceans every day, “BD8 – Bio Plastics” offers an eco-friendly solution: millions or even billions of eyewear and other products can be made of a bio-degradable plastics which can be absorbed by the organisms and enrich the soil on decomposition. “BD8 – Bio Plastics” is lightweight, durable, crystal clear, hypoallergenic and good for any colors, designs or patterns.
One of the BD8 products is “Bio Polybag”, a bio-degradable plastic eyewear bag which can be naturally broken down in 5 years. With a high tensile and impact strength, this crystal clear product comes as the best alternative to oxo-degradable plastic eyewear bags, as it can completely biodegrade into carbon, water and bio mass without leaving any plastic fragments behind.