Silmo Showroom Lisbon – Discover collections early on!

Like a blended family, SILMO FAMILY accommodates various organisations with complementary concepts that provide a dynamic counterpoint to the SILMO PARIS annual international event, of which the power of attraction is already well-established.

The organisers therefore present the innovation of SILMO SHOWROOM, of which the first edition will be held in Lisbon, Portugal, in an exceptional environment, the Sud Lisboa venue welcomes you for a networking event on June 30th, 2019.

This new event, to take place in a luxurious setting – the Sud Lisboa space –, is organised with the support of the ANO, the National opticians’ association of Portugal, and is limited to some fifty brands. It was conceived and developed as a day of networking dedicated to selected local purchasers.

The concept arose from a simple observation: the more digitalisation progresses, the more people have a need for human contact. While SILMO PARIS remains the industry’s uncontested major federating event, and while its aura is unparalleled, we realised that there is a need to propose events of various sizes and concepts throughout the year to meet the regional markets’ local expectations for proximity and attention.

Eric Lenoir, director of Silmo

Click here for more info and registration.

Author: maarten weidema

After designing eyewear for over 18 years, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His mission is to publish interesting and beautiful content to the international optical arena, backed up by a large group of bloggers from around the world.

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