TEFdoesVisionExpo – Toms

Vision Expo East will open its doors next week, and to already give you a little sneak peek on the amazing eyewear you will find there, we created some lifestyle photos with some of their exhibitors.

With unexpected shapes and stand-out silhouettes, this season features bold and confident frames with style. That’s hard to miss looking at Sophia wearing this stunning model “Mariska” by Toms. The Mariska is the perfect sunglass for when you are feeling kinda groovy. Its a classic yet edgy frame for every season.

With every pair of eyewear you purchase, TOMS will help give sight to a person in need.
One for One® 

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[perfectpullquote align=”left” bordertop=”false” cite=”Tajitu, cataract surgery recipient. Gimbi Ethiopia” link=”” color=”” class=”” size=””]This is a great time in my lifetime.. I have no words to express my feeling for such a gratifying service.[/perfectpullquote]

Over the course of its first five years, shoe manufacturer TOMS was successful enough in providing shoes for children in need. But founder Blake Mycoskie realized that One for One® could be applied to more than shoes. He developed the idea for TOMS Eyewear in which for every pair of eyewear purchased, TOMS would help give sight to a person in need. One for One®. With each pair of TOMS Eyewear, you’re personally changing a life by providing professional eye care – whether it’s surgery, medical treatment or prescription glasses – to a person who can’t afford it. This concept can be seen in the design of their frames as well. The front part of the temple represents you – a pattern and color that you chose. The stripe in the middle is TOMS. The colored tips represent the individual whose sight you helped restore.

Charitable? Maybe, but that doesnt meant his frames have any concessions when it comes to quality. For instance, the “Mariska” that Sophia is wearing is a handmade acetate frame that uses high quality 5 barrel rivet hinges.

Be sure to visit their booth (G221) at Vision Expo East! If you don’t have an entrance ticket yet, you can register here for free!

Some more of their cool styles:

Eyewear: Mariska in Pearl White by Toms
Models: Sophia, optometrist and eyewear blogger at The Monocle Muse

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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