Essilor Sun Solution – Come to live the experience at MIDO!

ESSILOR® SUN SOLUTION™, the Essilor® Group division dedicated to sun plano lenses, is ready to reveal an innovative unique sensorial experience thanks to its E-SUN™ KOLOR UP™ technology!

E-SUN™ KOLOR UP™ lenses take visual performance and comfort to a higher level to enjoy life in full living colors. These lenses enhance the beauty of colors as they have a built-in color equalizer, producing improved color contrast and sensitivity. They reduce the intensity of light without taking away colors, bringing visional comfort and glare reduction. This is the reason why E-SUN™ KOLOR UP™ lenses are the best solution for sport performance and are now also available for ski goggles. Combined with intense effect coatings, E-SUN™ KOLOR UP™ ski goggles have been developed for maximum contrast to improve depth perception, increase athletes’ visual acuity and enhance precision for maximum safety.

At Mido, visitors have the possibility of experiencing colors in sport as never before, thanks to a KOLOR UP™ sensorial cabin at ESSILOR® SUN SOLUTION™’s booth. Immersed in real conditions while downhilling on a mountain bike, all the senses will be burning as they will experience:

• breeze on the face,
• handlebar vibrations according to the terrain,
• the fresh smell of pine bark,
• and sounds of nature, pedals and turning wheels.

And the main player – sight – is delighted with a truly No ordinary experience which is possible only by wearing a pair of E-SUN™ KOLOR UP™ glasses.

An opportunity for designers and sporting eyewear companies to test the quality of ESSILOR® SUN SOLUTION™ sun lenses, in order to complete their products with a range of high-performing lenses in the colors of the moment and to offer wearers a No Ordinary colors experience.

Don’t miss discovering the real beauty of colors at Hall 3 – booth M25.

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