Kick start the New Year and a “New You” with a visit to the leading optical event, 100% Optical, for an inspirational insight into new eyewear trends, intelligence and the future of optometry.

Opening its doors from 12-14 January at ExCel London, it is the place to spot new looks and discover new brands and new opportunities.

[perfectpullquote align=”left” bordertop=”false” cite=”Nathan Garnett, event director” link=”” color=”” class=”” size=”15″]“Our one stop show offers visitors a journey of discovery and aims to inspire visitors with business intelligence and ideas to help them identify and work towards their future vision, be it for personal career progression or their optical practice. Banish those New Year blues and come and celebrate all thing optometry at the greatest 100% Optical to date, with our ultimate show guide.”[/perfectpullquote]

Ultimate show guide

all your CET points covered in one go – Get ahead with your CET points with the word class education programme, offering something for the whole practice team. It brings together the leading lights in optics, with academics, optometrists, dispensing opticians and ophthalmologists coming together to offer continuing education and training for the whole optical industry.

Exclusive product launches

Be the first to hear about exclusive eyewear product launches with many brands unveiling new products and ranges live at the show. De Rigo launch Mulberry, Eyespace launch Aspinal and Mondottica is presenting a portfolio of brands including Ted Baker and Joules.


Equipment galore

The Equipment Hub will be our largest yet with over 20 suppliers present and Topcon, Mainline Instruments, Hanson Instruments, Visionix, Eyoto and Diopsys new for 2019. Visitors will get to demo new equipment whilst quizzing experts about the science and latest technological advances.

20/20 Catwalk Fashion Shows

On Sunday, our junior models are back by popular demand and will be modelling new junior frames live on the catwalk.

Saturday late night party sponsored by William Morris – The annual Saturday night opening party with live entertainment and flowing cocktails gives visitors and exhibitors the chance to network informally within the central bar until 9pm before heading to the Rockaoke party run by SeeAbility at the Fox Pub.

2020 Vison in Motion

This year’s RCA design competition which celebrates the extraordinary talent of next generation designers will be judged live on the main stage on Sunday 13 January at 12.45.

Optical Oscars

The optical academy’s very own Oscars, the AOP awards, will recognise the highest level of achievement in optics on Sunday 13 January when winners will be announced at a Gala dinner that evening.

Be part of Eyewear Week

100% Optical is launching a brand new Eyewear Week running from 7 – 13 January to help save the high street and raise the profile of the most important fashion accessory there is. Get involved by snapping a selfie wearing your favourite specs and taking part in the shop window competition using the #EyewearWeek and #loveeyewear hashtags. A wall of the best selfies will be displayed at 100% Optical to inspire and celebrate some of our favourite eyewear.

For more information and free registrations visit www.100percentoptical.com and follow us on social media @100optical #100optical

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