Mad in Italy – Zafferano

Stepping into a photo-booth with your sunglasses on? Not a problem with these photochromic Zafferano frames by Mad in Italy. These lenses can fully clear indoors and at night, and when UV activated block 100% of UVA and UVB rays, they darken significantly within about a minute of exposure to bright light, and take somewhat longer to clear.

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Zafferano gives you that Venice feeling.

Like the iconic profile of a gondola: Zafferano is the frame with an unusual and creative shape! This unique frame from the Mad in Italy Up collection, has a nylon front face and 3 different colours.

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Mad in Italy Up!

The Mad in Italy Up! collection aims high, towards the sun whose rays give special mirror, multicolor and 3D effects to the front piece in nylon. This peculiar characteristic makes color and liveliness the strong points of these frames, and gives a unique character to each model in terms of solid colors, gradient and transparency effects. Nylon, a flexible and strong material, also allows for a weight of only 9 grams.

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Playing with words

By eliminated the “e” from the traditional phrase “Made in Italy”, Mad in Italy expresses the entirely Italian MAD creativity of the brand.

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The madness of being oneself is expressed in our materials and our technical solutions, that undergo continuous development. Discovering the little details that characterize each model in the Mad in Italy line means fully understanding our mad view of ingenuity.

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Enhancing your strong points won’t be difficult when you choose between the various combinations of materials, colors and designs, the result of fully Italian intuition.

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Like to learn more about this cool Italian brand?
Check out their website at www.madinitaly.com.


Shooting: TEFdoesBERLIN
Eyewear: Zafferano by Mad in Italy
Model: Sarah Settgast
Photographer: Jeroen Zorgdrager Fotografie

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