Oliver Goldsmith Sunglasses – Elton John wears FUZ in Rocketman

Who can be more iconic when it comes to British Eyewear then Oliver Goldsmith?
Well, there is Sir Elton John of course!

And just so, it came to our attention that both icons collaborated in the upcoming biographical musical film Rocketman, based on the life of the famous musician. The film follows John’s early days as a prodigy at the Royal Academy of Music featuring the iconic FUZ frame by Oliver Goldsmith Sunglasses.

Fuz (1966) is British slang for police, and took its first place in the OG: Icons line up as it featured in Two for the Road with Audrey Hepburn. In fact, all the sunglasses in that film were created by Oliver Goldsmith including the white wrap around frames on the original poster.

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Fuz also appeared on the front cover of Vanity Fair in 1965. So after more than 50 years, it looks like Fuz is making its come-back in Holywood!

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Rocketman is scheduled to be released in the United Kingdom on 24 May 2019 and in the United States on 31 May 2019, by Paramount Pictures.

About Oliver Goldsmith Sunglasses

Oliver Goldsmith is a British heritage brand with nearly 100 years of experience in eyewear design and innovation. With four generations of knowledge behind us, we continue to make some of the most beautiful eyewear in the world. Eyewear that pushes the boundaries of expectation, self-expression and individuality.

In 1926 Philip Oliver Goldsmith stood at the door of his first mobile showroom presenting his latest designs to the London public. His frames were made mostly from metal, since this was the only material readily available, apart from real tortoiseshell, which was expensive, brittle and difficult to work with. Fuelled by his passion to find new ways to revolutionise the eyewear industry, he came across a local button factory who were using a ground-breaking raw material, coloured plastic.

From Vidal Sassoon to Audrey Hepburn, Grace Kelly to Michael Caine, Peter Sellers and John Lennon, The Rolling Stones to Princess Diana and more – Goldsmith was meteoric in its appeal, dressing the faces of some of the most famous and iconic names in history.

By the mid 1960’s, Charles’s two sons had joined him in the business and the brand continued its dalliance with the bold and adventurous, creating frames to match the desires of the 70’s disco era. By the 1980’s however, licensing and the early stages of fast fashion were introduced resulting in a short hiatus for the brand.

In 2015, it was now Claire Goldsmith, Philip’s great-granddaughter and the fourth generation Goldsmith’s turn at the helm.

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Passionate about the maintaining the legacy of her forefathers – her promise is to ensure that the collections continue to deliver the prestige of the Goldsmith name. Archival designs are brought back to life alongside new and unique styles, but each frame carries the significance of an unparalleled design heritage.

Read more about this brand on TEF Magazine or visit their website.


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