ProDesign Denmark – Adds color to your life

Danish eyewear brand Prodesign Denmark introduces stunning new concepts with fine detailing and rich colors, made to frame the beauty of the eyes.

This season is inspired by the dynamic colors seen in the fashion industry and the new collections are bursting with color. Especially the beautiful new concepts in the Iris Collection, introduced at SILMO in Paris, are both colorful, curvy and inspired by timeless jewelry design.

Marie-Louise Japhetson, Eyewear Architect at ProDesign Denmark

“The color palette of the new concepts is inspired by the magnificent colors of gemstones as well as true metal colors creating a luxurious look. The season I have played with negative space creating an elegant light expression.”

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For this series ProDesign Denmark has looked at brooch designs and how they use the negative space to create a new shape. The thin delicate metal frame with its gap over the lens creates an elegant lifting eyebrow effect, which is enhanced by a thin strip of contrasting color matching the thin block acetate temples.

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These new titanium frames have dusted metal colors and matching acetate end-tips. The two lines from the front of the frame twist like twine creating unique temples. The open end-piece lifts the eyes giving a flattering “cat-eye” look. Note the hidden flex hinges making the frames fully adjustable and comfortable to wear.

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years. Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Visit for more information on their brands.

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