100% Optical – Top 5 launches

The UK’s largest optical event, 100% Optical, taking place 12-14 January 2019 at London ExCeL, offers a sneak preview into some of the hottest eyewear trends and product premieres not to be missed.

Event director, Nathan Garnett, said: “Our exhibitor floor always bustles with product debuts, equipment demos, networking and deals being done. With 30 new exhibitors already on-board, 100% Optical 2019 promises to take this to another level with an even wider choice of optical brands to visit under one roof.

“We’ve hand-picked some of their exhibitor highlights not to be missed.”

Andy Wolf Eyewear

Andy Wolf Eyewear will present the new campaign for the minimalist WHITE HEAT design collection at 100% Optical. It is called “Modern Retro” and has a touch of nostalgia.

The models from the iconic WHITE HEAT range stand for the skilful fusion of an acetate nose bridge and fine metal frame. The symbiosis of these highly contrasting materials is reflected in the campaign: nature and technology subtly come together in the form of gemstones and old CRT televisions. CRT televisions are the symbol for “technology”. Compared to other technical equipment they are timeless and have a “raw” touch.

As with the design study on WHITE HEAT too, the divergence of materials can only be overcome by balanced proportions. The images are given a finishing touch with a special effect that reminds us of the old screen test display.

Bircan Tulga Photography

Birmingham Optical

Birmingham Optical has multiple new product launches planned for 2019. Its superior quality products is reflected in the exclusive brands they offer which include Nidek, Oculus, Frastema and Keeler – all of which will be on show at 100% Optical in 2019. This industry leading technology enables you to offer the best possible patient experience.

Whether they are providing the latest technology, delivering training and education or supporting their customers with aftercare, customer experience is at the heart of everything they do at Birmingham Optical. Their support team includes qualified optometrists, medical photographers, ophthalmologists, dispensing opticians, contact lens fitters and SMC (Tech) qualified technicians – all on the stand at 100% Optical to answer your questions about new innovations, enhancing patient experience, workflow, practice layouts and even on site glazing.

Bircan Tulga Photography

Heidelberg Engineering

Heidelberg Engineering is reintroducing its unique “Love Your OCT Guarantee”, first launched in 2018, due to popular demand. New for 100% Optical is the opportunity to purchase a refurbished SPECTRALIS for a special discounted price. These refurbished units are also backed by the Love Your OCT Guarantee, a one year warranty and a comprehensive training and marketing package.


Optos, one of the world’s leading manufacturers of retinal imaging technology and part of Nikon Corporation, is launching a sight-saving device to the European market. Monaco is set to revolutionise the way eyecare professionals examine the eye and is the only ultra-widefield retinal imaging system with integrated Optical Coherence Tomography. It produces a 200° single-capture optomap® image in less than ½ second but is unique as it also provides cross-sectional Optical Coherence Tomography views of retinal structures.

The device enables rapid multi-modality capture featuring colour, autofluorescence and Optical Coherence Tomography scans for both eyes in just 90 seconds.

Both the optomap images and Optical Coherence Tomography scans are correlated to facilitate a more in-depth pathology exam. This means optometrists can perform a comprehensive examination on patients knowing ocular disease and potential issues are tested for. The 2-in-1 compact desk-top retinal imaging device also benefits optometrists as the device saves space in the practice compared to multi-devices and provides increased clinical information, improving overall practice efficiency.

Bircan Tulga Photography

Tokai UK

Tokai UK offers a unique range of “true differential” custom made lenses and coatings to the UK independent market. It has crafted a niche allowing its lens partners to enhance what they currently do in practice and provide a further option of truly beautiful bespoke lens wear.

Key products and service launches for 100% Optical:

  • 176 index: 1.76 is currently the thinnest organic spectacle lens in the world! With transitions availability and up to 85% ABS tinting!
  • Both single vision and varifocal designs available, including 1.76 single vision stock.
  • Aspheric and Bi-Aspheric designs available for a thinner, more optically advanced design.
  • Lutina lens material now available from index 1.50 to 1.76 and also in Photochromic: Lutina is not a coating, but a lens material which helps to protect the wearer from the deterioration of Lutein within the macula, helping to prevent against eye diseases such as age-related macular degeneration (AMD).
  • Lutina & Wolf cub Childrens package: The Lutina Wolf cub/Teen package is a first for the UK. It is available to children up to the age of 16. In the package you receive a wolf cub / teen frame and either a 1.50 or 1.60AS stock lens plus glazing and postage and packing. Or 40% off any Tokai rx lens plus the cost of the frame.

For more information and free registrations visit www.100percentoptical.com and follow the show on social media @100optical #100optical

About the show:

100% Optical is the trade event for all optical professionals. The show first took place in 2014 and works in partnership with the Association of Optometrists.

Media 10 is the most decorated media and events company in the UK. A privately owned company based, in Loughton, Essex, employing 250 staff, Media 10 Ltd has fast become one of the leading players in the media and events industry as a result of running some of the most iconic and successful events and magazines in the country, including Grand Designs magazine, Icon magazine, Grand Designs Live and the world’s oldest consumer exhibition: The Ideal Home Show.

Photo by Martin Graf – EyeCom

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