JF Rey – Double Jeu

Graphic, creative, colorful and contemporary. These are the words that immediately come to mind when we discover the new pieces designed by Jean-François Rey for the SILMO 2018. On this occasion, the designer launches his new communication campaign, JF Rey DOUBLE JEU, directly inspired by the theme of the new line, and more particularly the DOUBLE JEU concept.

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Entirely produced in-house by the Communication Department, the campaign illustrates the creative approach of the new collection. Artistic intent is expressed in duality or complementarity, through graphic games, overlays, optical illusion effects and mirrors. The styling is impeccable, with a selection of fashionable, elegant and contemporary pieces. The minimalist cuts and the graphic details give a particular character to the campaign. Aesthetics and very faithful to the codes of the brand, the new campaign shows the new trends of the brand, to discover at SILMO 2018!

For more information about the Double Jue collection, visit the JF Rey website.

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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