TEF Artisan Area – Selima Optique

At this years TEF Artisan Area, we are proud to announce the participation of Selima Optique, a trend setting optical brand from SoHo, New York.
Selima Salaun is the creative vision behind Selima Optique, the trend-setting, luxury eyewear brand she founded. Selima believes your eyewear is a reflection of your look — the personality you project. Your look is the mood you convey each and every day! Selima was born along the Mediterranean Coast and the rhythm of the Riviera is in her soul. She embodies French sensibility, style and elegance. But her wit and whimsy are all her own, and they bring the brand to life.

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Selima Optique combines high fashion with everyday function, blending tradition and modernity to create truly timeless eyewear. Selima operates eight boutiques in Paris, New York and LA — and her edgy, innovative spectacles and sun wear have developed a loyal following. She’s attracted the worldwide attention of media personalities, corporate CEOs, fashion designers… and people from all walks of life who want to see and be seen in a pair of Selima’s edgy frames!

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In 1993, Selima’s first boutique opened in SoHo and quickly became a rendezvous for all sorts of creative personalities who appreciated the quality craftsmanship of Selima’s works. (Admittedly, they were also drawn to the designer’s dynamic personality!) Since those early, heady days, Selima Optique has crafted custom frames for the likes of Bono, Liv Tyler and Madonna — to name drop a bit! These custom frame orders led to the official launch of the Selima branded eyewear collection at Barneys New York in 1996 through her own shop-in-shop, the first of its kind. Selima also designs collections of specialty frames for fashion brands Jack Spade and J. Crew.

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Over the years, sources in fashion and cinema have inspired the creation of many Selima Optique frames, as much as the vintage frames that Selima herself collects. But the greatest source of inspiration has always been Selima’s daily interaction with her clients. In fact, Selima keeps herself busy at all eight boutiques! Selima Optique is the best-kept secret of the hip, the smart and, of course, the savvy. Drop by a Selima Optique and you’re sure to be surprised by what you see!

Selima is an opticienne/lunetiere, both a licensed optician and an optometrist, who studied and honed her craft in Paris. She began her career with Royal Optique, a company whose early focus on custom designed frames was the epitome of European luxury eyewear. Her ambition and love for eyewear aesthetics took her to New York City to manage the Alain Mikli boutique. When faced with the opportunity to move to Tokyo for the brand, her fate was sealed.

She drew inspiration from the raw energy of New York and couldn’t imagine living anywhere else! With the confluence of passion, expertise, and inspiration, she created her own luxury brand — a fusion of that French sensibility and the creativity that’s uniquely New York.

Selima shares her joys and her dreams with her husband, two children, two cats, and four dogs in SoHo.

Dare to be Bold and visit the TEF Artisan Area during Bold Optical Fair on the 9th and 10th of September in Nijkerk, The Neterlands (30 minutes from Amsterdam).


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