SoHo by JF Rey

SoHo by JF Rey is back!

The JF Rey collection is extented with new pieces that keep all the freshness and modernity of the initial models. Made of metal, acetate or combined, the new line seduces a young clientele with its graphic, chic and very modern style.

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Cultural and architectural spirit

The SoHo Collection is a line of optical metal frames inspired by the cultural and architectural spirit of the Soho neighborhood. Colourful, very thin and extremely light, the line on offers boast a graphic, urban and trendy style. Launched less than a year ago, the collection is enriched by new pieces by always preserving the same freshness and the same modernity than the first concepts. Metal, acetate or combined, the collection counts today no less than 16 concepts among which SH2008 with its atypical form or the model SH2007, a cute round shape of an absolutely stunning fineness!

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Flattering the Face

Bright yellow, luminous anise green, vitamin orange or vibrant red … the colors draw on vibrant pop palettes that emphasize the contemporary style of the metal frames and flatter the silhouette. While the acetate or combined models favor the elegance by using more classic and very chic color charts.

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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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