ic! berlin – 3d printed Urban collection

The best advice for anyone coming to Berlin is to look up. At street level the city is busy and messy; look up, and you will see Berlin for what it really is: a beautiful mishmash of old and new. Look up, and you will see awe-inspiring architecture. Look up, and you will see patterns and textures. Look up, and see the beauty in the details.
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For Berliners old and new summer is the perfect time to (re) discover the city they thought they knew. Long days and even longer nights compel you outdoors and a hazy summer sun shines new light on familiar surroundings: where you once saw buildings you now see bricks and mortar. Where you once saw repetitive geometry you now see a glorious melody. Skyscrapers dance. Architecture sings. The details take the spotlight.
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ic! berlin urban is 3d-printed eyewear inspired by summer in the city. Discover the collection at www.ic-berlin.de

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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