Prodesign – light in weight and in coloration

The trend this season is all about lightness; both in choice of materials and coloration. This metal frame by ProDesign​ is both contemporary as eyecatching. It is inspired by Danish design classics with face-friendly shapes and an eye for timeless good look; always with a playful twists of colors. Note how the front and the temples are of the same material and have the same surface treatment, giving it an almost shield like look.

The designers at Prodesign create beautiful eyewear with a clean-cut Scandinavian feel. Drawing on Danish heritage they design innovative eyewear with a close-knit relationship between functionality and visual expression. It is all about creating that perfect match, which makes you feel as good as you look.

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Shooting: TEFdoesMADRID
Eyewear: ProDesign
Model: Nuria Gomez of La Espejuelos
Photographer: Miguel Mazon Varela

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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