As pioneers of the eyewear industry, our friends at ic! berlin know all about breaking new ground and exploring new territories. Their screw-less sunglasses redefined what eyewear could be over twenty years ago. This feather-light model “Fadeaway” of metal with rubber components is so light, that it was chosen by the astronauts of the Austrian Space Forum who considered it the perfect choice to withstand the harsh conditions of the Omani desert. The next step is to see how they fare on Mars, but it also did pretty well on Martin at today’s shoot.
Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world.
He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.
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