When you look at life from the summit of an intuition, in the absence of rules, classifications and standards, all that remains is pure form and pure color. Dadá is a mocking smile placed at the center of a chaotic nonsense. Dadá lives in action, always wants movement, he only calms in dynamism. Abandon superfluous to keep the substance tight. This is the Dadá vision!

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Shooting: TEFdoesSAOPAOLO
Eyewear: Dadá
Model: Chantal Goldfinger of ByTheEyewear
Photographer: Ju Buosi

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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