Einstoffen

Just like each individual is unique, each and every frame by EINSTOFFEN is as unique as the tree or rock it was cut from. They love the playful interaction between different colors, grains and textures in nature. The beauty of the original material is often stunning. They also love experimenting with other materials as well because embracing the new and different enables them to create exciting and unusual designs.

«Where the raw nature of the alps meets the urban lifestyle of the Metropolis.»
Nature acts as a co-designer in each pair of EINSTOFFEN specs. Each and every frame is as unique as the tree or rock it was cut from. We love the playful interaction between different colors, grains and textures in nature. The beauty of the original material is often stunning. To give the product the attention it deserves, each of our frames is handmade. Our passion belongs to natural materials such as wood or stone. They are the main components for that organic EINSTOFFEN-look. Nevertheless, we do love experimenting with other materials as well because embracing the new and different enables us to create exciting and unusual designs.

Shooting: TEFdoesZURICH
Eyewear: EINSTOFFEN
Model: Jennifer Bitsche of Faceprint
Photographer: Simon Bitsche

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 410.000 eyecare professionals.

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