Salt. Optics

Nature’s effortless beauty, appearing simple on the surface yet consisting of a complex process perfected over time. The River, The Air, The Land and their Timeless connection, all come together here at the Zurich shoot. Inspired by all of nature’s beautiful shapes, details and colors, are these fine premium frames by SALT. OPTICS

SALT. is a premium eyewear brand from coastal California that is committed to quality construction and timeless design inspired by effortless beauty.

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Shooting: TEFdoesZURICH
Model: Jennifer Bitsche of Faceprint
Photographer: Simon Bitsche

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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