My Eyewear

Today at TEFdoesZURICH, Jennifer is longing for past days, strolling around the Austrian country side, wearing a quirky retro frame by House Brand My-Eyewear. Retro round is still booming, while youngsters adore the vintage look, and us “grown ups” long for the good ol’ days.

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Shooting: TEFdoesZURICH
Eyewear: House Brand My-Eyewear
Model: Jennifer Bitsche of Faceprint
Photographer: Simon Bitsche

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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