Nirvan Javan // See The World

NIRVAN JAVAN is the expression of a modern society characterised by its openness – a philosophy of diversity and freedom beyond boundaries. Inspired by the story of the designer, the symbiosis of cultures serves as the essence of the brand: an invitation to see the world with one’s own eyes. With the launch of the new EYEWEAR collections, the Swiss label aims to emphasize the cosmopolitan facet – inspired by the metropolises Tokyo, London, Paris and Chicago. This new stylistic and conceptual approach, previewed earlier at OPTI, takes NIRVAN JAVAN – in its fifth year – to the next level.

Nirvan Javan Eyewear - NJE_London_04.02_01
Nirvan Javan Eyewear - NJE_Tokyo_01.07_JST_03
Nirvan Javan Eyewear - NJE_London_04.02_03
Nirvan Javan Eyewear - NJE_Tokyo_01.07_JST_01

An artistic journey around the globe

The new NIRVAN JAVAN EYEWEAR collections, named after the four metropolises – Tokyo, London, Paris and Chicago – serve as the first destinations of this stylistic journey. Four cities that impress and inspire the designer both with their culturally vibrant atmospheres and their impressive architectural elements.

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NJ_LONDON_CAMPAIGN_02

High quality materials from Japan

The innovation of the two new collections – TOKYO and LONDON – lies in the materials used, Japanese acetate and titanium. Handcrafted in Japan, the designs fit perfectly into the concept and emphasise the brand’s high standards of quality and perfection.

The names of the individual models take up the cosmopolitan aspect once again and are named after the times in the different time zones. For instance, the model LONDON 04:02 (GMT) or TOKYO 01:07 (JST).

2020 is an important year for NIRVAN JAVAN – a year of growth and the introduction of new perspectives and products. The upcoming collections prove to be an exciting journey, both from a creative and a communicative point of view. In addition, the introduction of high quality materials such as Japanese acetate and titanium underlines the ambition to focus on quality while paying attention to the finest details.

Nirvan Javan.


Free press release: NIRVAN JAVAN

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 410.000 eyecare professionals.

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