The SS2020 JF Rey collection proposes new architectural masterpieces that play with colors and graphic designs inspired by the energy of Marseille, the city where the designer’s showroom is located. Expressive looks and eye-catching shapes, urban style, playful combination of colors, contrasting styles in materials and colors, the 2020 MIDO collection makes a bold entrance. A new JF Rey’ high-level eyewear experience!
Metal is the key player in this new season, translated into architectural designs and bold graphic compositions, highlighting minimalist aesthetic in new contemporary directions. The models are crafted from the finest stainless-steel qualities with incredible thinness and lightness such as with the best-selling concepts SHELL, WAVE or FINE CONCEPT. The collection reflects perfectly the JF Rey’s technical focus and eyewear skills in the work of a colorful metal frame.
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Guided by limitless creativity, designers take here pleasure in exploring key codes of the brand into surprising and unexpected constructions: MERCI JAPON, a Limited Edition especially imagined to honor Japan.
And MATCH POINT, a distinctive design that brings a sporty-chic allure inspired by the tennis visor caps’ players.
Some highly qualitative collections such as CARBON WOOD or TITANIUM SERIES are extended with new distinctive shapes and innovative details that give an understated luxury.
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Beautiful acetates preserve nevertheless a very special part in the collection URBAN COLLAGE. A delightful interpretation of Street Art influences spotted in Marseille and translated into an artistic creation, a colorful patchwork made from the finest acetates into innovative asymmetrical artistic compositions. A new line offering captivating and sophisticated appealing.
Be sure to check out these great new styles at their booth at Mido (Pavilion 4 – Stand M09 N10) or the Loft Eyewear Show in NYC.
Advertorial: JF Rey
