Covrt Project // Winner Opti Blogger Spectacle

25 eyewear and fashion bloggers walked the halls of Opti this year, and on our tour around the opti-BOXES – the area for upcoming brands – we were treated to novelties in eyewear design from around the globe. Each year, Opti organizes this Blogger Spectacle to create extra buzz for innovating brands and give a platform for new brands to showcase their designs to these influencers and see their baby go viral.

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Covrt - Blushing Beauty

[perfectpullquote align=”left” bordertop=”false” cite=”Marcello Martino” link=”” color=”” class=”” size=”16″]This project embodies the attitude of a streetwear brand with the know-how of an independent creative eyewear label. We have created a strong, identity driven sunglass collection, cultivated on the streets, at the heart of the avant-garde factions of urban culture.[/perfectpullquote]

And like every edition, this tour had his grand-finale, the opti Blogger Spectacle Award. A price awarded to the most promising newcomer, judged by bloggers from all over the world. This year’s winner was the British newcomer Covrt Project. A standalone eyewear brand designed by Marcello Martino, who is a specialist frame designer for streetwear connoisseurs.

The label sets out to highlight the perception of eyewear as a fashion accessory in a collection that embraces new technologies, advanced materials and state of the art details culminating in outstanding aesthetics and unrivaled functionality.

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Marcello felt challenged to design an impactful collection for himself and his circle of friends that would perfectly fit their individual style and perspective – beyond all other existing, overtly branded products. We feel that with these unique designs, and the cool man-purse that comes along with it, he did just that and won this award fair and square! Congratulations on your win!


Editorial: Opti Blogger Spectacle

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