MIDO // Celebration of the Golden Edition

Work is already under way on the next edition, marking MIDO’s milestone 50th anniversary and sustainability is going to be one of the greatest news for MIDO 2020. The goal is to obtain the ISO20121 certification by 2022. The certification defines the requirements for the organization of sustainable events, that must be able to reduce the impact on the environment and on the community, reinforcing the relations with all stakeholders.

A packed calendar of events is in the works for 2020, designed to involve the entire industry (companies, opticians, buyers, the media and institutions) for a proper celebration of the Golden Edition

Giovanni Vitaloni, MIDO President

In order to support circular economy, plastic free policies have already been implemented. At the same time, employees have been made aware of the policies related to waste of water, paper, food and energy.

The 50th MIDO anniversary will be an opportunity to get the exhibitors involved by dedicating the prize Stand Up For Green, which will be granted to the most sustainable stand.
The last MIDO edition ended in a display of continuity. It matched last year’s results but with a slight uptick that brought the number of visits over the 3 days of industry professionals from 159 countries to approx. 59,500.

 

The extremely high quality of the products on display in all the pavilions was the thread that ran through MIDO 2019. Many exhibitors expressed their delight with the outcome of the fair, confirming that MIDO is still business-driven: effective for extending one’s network of contacts, making deals and talking trade

Giovanni Vitaloni

The Milan exhibition expresses a strongly international spirit, yet – compared with the eyewear fairs worldwide – with an Italian attention to design and style. ‘MIDO is not just an event’, Giovanni Vitaloni underlines, ‘It is a combination of different businesses and crafts aimed at nourishing the eyewear business, like ANFAO (the national association of optical articles) or CDV (the medical Commission for the protection and health of sight) and DaTE, the exhibition which is dedicated to the most cutting edge and independent firms’.

The significance of the past edition was also apparent in the caliber of visiting officials and in many sports and entertainment celebrities that were spotted in the halls, proving that MIDO also spells glamour and fashion – a must-attend on the calendars of those who want to rock the latest trends.

The latest activities have contributed to transform a mainly b2b system into a year around pole of attraction for national and international stakeholders, opinion leaders, buyers, institutions, VIPs, media and influencers.

President Vitaloni mentions that ‘visitors have increased by 20% in the last 5 years, with great satisfaction of exhibitors who record a larger number of contacts and sales’.

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 322.000 ECPs.

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