Variation Design // Taste for Meticulous Creations

The optical designer of Variation Design has it all figured out and blends hues with creativity. Just like the gourmand workers of a chocolate factory, the designers of the French brand work in total bliss. An aversion to monotone? V.Design collection is a heartily invitation to see life in color. The combination of lines is pushed to its highest point with Lina model, it overlooks the frame thanks to a double shade with metallic and shiny aspects.

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The lines are cleverly intertwined and untied for a fine and airy result on the nose and on the endpieces.  The frames do not go unnoticed thanks to the brand’s particular approach to hues. Lover of subtle blends, deliberate harmonies and perfect matches, the brand shows a proven taste for meticulous creations. Discover Variation Design and all new frames at silmo booth 5A F071.

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About the brand:

In 2003, Dominique Varlet, a former optician North of France, created the company VARIATION DESIGN. His experience allows him to offer to each of his creations, a daring and aesthetic design. In 2006, he combined this knowledge with the one of a young designer to develop this dynamic spirit he has just created. V.DESIGN, the first collection is born, followed a few years later by a collection for children: V.DESIGN KIDS. V.DESIGN is a designer collection that allows everyone, male or female, to assert his personality and character.

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Drawing its lines in different universes such as design, nature, and architecture, V.DESIGN creations are a mix of curves, colors, and material effects. The collection is divided into combined acetate, drilled, full-ring and nylon frames. The design team is now composed of three designers with many talents and boundless inspiration, strongly committed to the development of their collections. Anxious to be anchored in the fashion news and trends, they innovate and continually offer a wide choice of models. The birth of a new collection is a top event in color and creativity thanks to them.

Click here for more Variation Design frames on TEF Magazine, or check them out at silmo booth 5A F071.


Shooting: TEFdoesBERLIN
Eyewear: Lina by Variation Design
Model: Sarah Settgast
Photographer: Tante Anke

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 322.000 ECPs.

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