At the Bold Optical Fair, we had a TEFtalk interview with Stefano Vanin from Rédélé Eyewear, talking about their political drive to create independent eyewear to enable boutiques to differentiate themselves from the big box companies. But also their biodegradable innovations in both frame and lens. And not to forget, their great heritage coming from Jean Rédélé, the designer of the infamous Alpine cars.
Rédélé is an eyewear brand founded in 2012 by the young, free-spirited rule breaker, Alessandro De Vecchi. After five successful seasons, the brand’s creative team has taken a new direction and has moved across the ocean to sun-drenched Los Angeles – the hotspot for fashion-forward, sophisticated, confident and laid-back lifestyles.
Rédélé moves to laid-back Los Angeles—the city where musicians, film-makers, artists, writers, designers and creative spirits all live under the sun.
The new Rédélé collection is a celebration of the brand’s newly established Southern Californian roots. The collection draws its influences from classic sunglasses, including American designs and the legendary Los Angeles icons of yesterday, plus the creative community of today. The collection is driven by an appreciation of effortlessness and the good life.
The collection features 32 new exclusive styles divided between prescription glasses and sunglasses. Masculine and feminine, luxury and street style, the Rédélé collection distinguishes itself by its passion for the craftsmanship of superior eyewear. Each Rédélé bespoke design is entirely made in Italy and is the maximum expression of craftsmanship, good taste and passion.